With more than 500 shops across the country, Netto is the biggest discount chain in Denmark. If you would like to see your products on the shelves of Netto in Denmark, a private label product may be the best way in.  

At Tasteful we specialise in helping food distributors enter the Nordic countries and gain access to one of the most dynamic and interesting markets for food in Europe. On this page you can read all you need to know about how we operate to launch products into the Nordic market.

Access more than 7,000 stores in the Nordic countries with Tasteful

The Nordic market is one of the most attractive markets for convenience food in Europe.

The Nordic countries have a strong economy with a combined purchasing power more than double that of the European average. Customers are quality focused and expect good products at competitive prices. Geographically, the Nordic countries cover a large area, but the market is mainly driven by local retailers. In Denmark the market is dominated by large retail groups, such as Salling Group, of which Netto is a subsidiary.

Due to this predominance of local retailers, one of the best ways to get into the Danish, Swedish, Norwegian, or Finnish markets is through private label products.
Netto already offers many private label products – both their own private label products and products from other distributors. All Netto stores offer high quality products at low prices.

As a Pan-Nordic organisation we know how to navigate in this diverse market – If you want to venture into the Nordic market with a nice product, our local knowledge can be a real advantage to you. Today, we cooperate with more than 7,000 stores across all the Nordic countries, including the Netto-chain.

Why you should be on the shelves in Netto

Netto is one of the biggest discount food-chains in the Nordic countries. In 2019, the chain counted more than 550 stores covering every corner of Denmark and an annual revenue of more than 2.2 billion euros. As discount shops are expected to gain market share, the chain is anticipating more growth in the coming years.

1. SCOUTING

Tasteful Foods has a team of food and market specialists constantly on the lookout for new food trends and flavours to inspire our product development. Travelling in search of great taste, we sample the local food of wonderful cities and visit all the best food industry trade fairs around the world. And our huge network of food spotters located in most main cities of Europe and the US make sure that we know what is trending in urban life around the globe.

2. SELECTING

We take a closer look at the trends and products that our team of specialists has encountered on their travels: Which products do we believe have potential; what kind of consumer needs would they meet; which manufacturers can we cooperate with; which product categories can we innovate and grow? There must be a good answer to these and many other questions before we take the idea to the next stage.

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3. SETTING THE SCENE

Developing a new product for the Nordic market, we do our research and paint the full picture with all its elements. We analyse the market, the value chain, and the distribution, then we design the product itself, from its functionality and taste to its packaging. 

4. TESTING

Ready with a first issue of the product, we send it through thorough testing in focus groups and to a number of people, who try it out and give us feedback.

5. ADAPTING

Based on our learning from the first stage of testing, we make all the adjustments required to the product’s taste, functionality, design and packaging.

6. FINAL TESTING

To be absolutely certain that we have created a bestseller, we send our new product through individual and focus group testing one more time before launching.

7. LAUNCHING

We take the new Tasteful product to market in selected retail shops and stores.

Tasteful: A one point of entry to the Nordic market

Making a great variety of products available to the customers of 7,000 Nordic stores, Tasteful is a leading supplier of high-quality convenience products to the Nordic market. With Tasteful as a partner, manufacturers only have to supply the products. All the rest, from quality assurance for the different Nordic countries to logistics, packaging design and distribution, is taken care of by Tasteful.

Tasteful holds a AAA credit rating from Bisnode



Contact us today and let us help you enter the Nordic market